There’s a saying that goes, “The cobbler has the worst shoes.”
In our case, the shoes were not just worn out. They were basically falling apart.
This happens quite often in small teams. You focus intensely on your own products, while everything else quietly waits in the corner. For years, that was us.
We’ve been building educational websites and digital products for more than 20 years. Our work began in 2002 and was formalised in 2014 with the founding of Studio GAUS GmbH. We know this field well: products need to be reliable, accessible, and easy to use. Over the years, we’ve built many educational platforms and tools we’re proud of.
And yet, we somehow missed something obvious. We did not have a modern website that really showed who we are.
The reason is not very exciting. Work always came first.
There was always something more urgent. A release that could not be delayed. A feature someone needed yesterday. A bug that annoyed real users. Support questions waiting for answers. Plans for the next product phase. Or simply a good idea that refused to wait.
If you run a small company, this probably sounds familiar. Something can be important and still never become urgent. And anything that is not urgent can sit on the “we’ll fix it soon” shelf for a very long time. Ours sat there for years.
For a long time, our website was a single page. It had a short company description and links to a few projects. It worked. It loaded. It existed. But it was static, quiet, and a bit anonymous. The kind of website that is there because it has to be, not because it helps.
The problem with an “okay” website is that it costs more than you might expect.
At some point, we had to admit something uncomfortable. Our visibility did not match our impact.
Many of the things we build are well known to the people who use them. But the team behind those projects, our team, was often invisible. In many cases, people meet our work through a partner’s brand, which is completely normal in our field.
Still, the result was not ideal. Our products were easier to recognize than our company. Our results were visible, but our story was not. And for someone new, it was hard to quickly understand what we do and why we do it well.
We wanted to fix this for a long time. We just did not have the capacity. Doing it properly always felt out of reach.
That changed recently.
Our team grew. We added designers who bring structure, personality, and clarity. Developers who build and improve things with speed and care. Translators who help us communicate across languages without losing meaning. And support for communication that keeps everything consistent and alive.
They are incredibly productive, always available, and never complain about deadlines. They don’t sleep or eat either. Yes, we are talking about AI.
With modern AI tools, this project finally became realistic.
Rebuilding a website is not just about design and code. The hardest part is the invisible work. Collecting correct information about years of projects. Digging through old files. Explaining complex systems in plain language. Deciding what really matters and what can stay in the archive.
This time, modern workflows and AI-based tools helped us with the boring parts. They helped us organize notes, shape early drafts, and turn scattered material into something structured.
They did not replace our thinking. They simply helped us move faster, so we could focus on what actually matters: accuracy, tone, storytelling, and quality.
The result is a website that finally feels like us.
So we made a decision. No more postponing. No more “someday.”
We rebuilt our website to do what it should have been doing all along. It explains who we are. It shows our work in a clear way. It reflects the values behind our projects. And it offers a better starting point for partners, collaborators, and teams who want to build something useful in education.
This launch is not the end. It is a foundation.
We also added a blog. That alone is a bold move for us.
We are not promising weekly posts. Or monthly ones. Or any schedule at all, to be honest. But we want to try. And with our new, tireless team members, we might even manage to keep going.
If you’ve worked with us, used something we built, or are just curious, take a look at the new website. Explore our projects, read the blog, and subscribe to the newsletter for updates. Let’s stay in touch.
For a long time, we made many different “shoes” and overlooked the fact that we were walking around barefoot ourselves.
We are fixing that now. And we are happy to share the next chapter with you.